A strong, well differentiated brand will make growing your business much easier. But what is the type of look you are going for? Are you planning to grow naturally or through a heavy sales force? Are you a b2b or b2c type of business? Do you have a strong online strategy? Who is your target audience? If you answer that question with “everybody”, you are already making a mistake. Through research, we have seen high growth, high profit businesses focus on a clearly defined target audience. The target audience will assist in style, typography and colour choices for your brand. These are some of things our brand development team consider before going to work. Your business strategy helps to formulate your brand development strategy, so that’s where we start. If you are clear about where you want to take your business, our team and your brand development strategy will help you get there.
Your businesses brand positioning defines how your business is different from others and why potential customers within your target audience choose to work with you. Your messaging strategy translates your brand positioning to all of your target audiences which include: customers, employees, referral sources or other influencers and potential partnering opportunities etc. Each audience is interested in different aspects of your business. Your brand should be able to speak to all of these sources. Therefore this is an important step in making your brand relevant to your target audiences and our brand development team will help you position your company with ease.
Your business name, logo and tagline help to better position your brand. It should attract your target audience and help to better support your brand positioning. Your name, logo and tagline are not for you. They are for your marketplace and should be judged on how well they communicate your brand. This step is critical for brand development as it is the way in which customers recognize you. It should help define your identity.
Websites have become any businesses first point of contact for potential customers. It is therefore the single most important brand development tool. Customers visit your website to learn what you do, how you do it, who you have worked with and determine if you are reliable and trustworthy. Many customers may choose not to do business with you solely based on if it sends the wrong message, looks messy or is outdated. Your website should be a clear reflection of your brand positioning to assist with buyer confidence. Take a look at our website design examples to see how our brand development and website design team can help you reflect your brand positioning in a clear and concise manner.